Skip to content
// THE JOURNAL

Notes from the render queue

How I actually make AI films and ads: the workflows, the tools, the mistakes, and what I think about where this is going. Written for creators and for brands who want to understand the craft.

WorkflowHow the work gets made
How-toStep by step, copy it
OpinionWhat I really think
8 Oct 2026 · 1 MIN READ

Story first, prompt second

Why the best AI films aren't made by the best prompters, and what to do before you open any generator.

OpinionStorytelling
8 Oct 2026 · 1 MIN READ

Every frame is code: how IQBAL.EXE gets made

Behind the series where an AI writes every frame as code, and what I learned about beating the blank page.

How-toIQBAL.EXE
8 Oct 2026 · 2 MIN READ

How I make a 15-second AI ad in three days

The exact workflow behind every starter ad: from your brief to a finished 9:16 MP4, and where the time really goes.

WorkflowAI ads